Pioneering the Social Media Awareness Industry Founder -Jonathan N Bertrand


Pioneering the Social Media Awareness Industry


Jonathan N Bertrand, the owner and possessor of pioneering the social media awareness industry tells about his journey . But that’s not all. He speaks about how Pioneering the Social Media Awareness Industry was founded, what are its goals and why it is needed. Next, he

speaks about social media in an attempt to raise awareness about both the benefits and risks of social media, and what are its effects on today’s generations.


It all started in 2012 when Bertrand was congressionally recognized for his anti-bullying awareness, an awareness purposed to create solutions to a multi generation problem reaching millions of people. Fortunately, this has expanded to over 30 countries in representation and this has involved partnership with international and national supporters in building a platform that spans five industries of which include sports, medical, media, politics education and also pioneering a new industry called The Social Media Awareness, in 2015. It doesn’t end here as he also founded The Global Touch Foundation Inc., a foundation proposed to address the impacts of social media. Therewith, it has spearheaded the first of The Social Networking Effect Movement to promote social media awareness.  Bertrand, has spoken at The National Council Of Behavioral Health for Harnessing The Power Of Social Media to highlight the need for social media awareness in mental health.  In 2016, Bertrand created The Triple Conscious Theory to show that Social Media develops triple personas once the user is introduced to the cyber realm, causing mental issues and a social disconnect. The first of its kind!

Techniques and methods

Since its conception in 2015, they have been exploring and developing new techniques and methods to raise the bar of awareness about the perils of social media. Moreover, they are currently building a platform to introduce these components to the educational system and to the business world.

Simply, what they do is to carry out intense research on the effects social media and their relations to the mental health of its users. It’s no doubt that social media offer people a vast opportunity to carry out their daily tasks as easy as it could be. Nevertheless, Bertrand and his team would not shy away from the negative effects this has had on people especially the youth. They are leaving no stone unturned to harness every available platform of awareness to bring back the fallen star of the social media several decades ago.

Benefits and risks of social media

The awareness majorly involves the education of people (youths) about the positive and negative impact of social media. This is a two legged awareness campaign which proves its stability and balance. Virtually, Bertrand would say every media user believes he/she isn’t at risk of any social media peril but it’s shocking when they come to the reality of what it has negatively caused them having been a partaker and beneficiary of our awareness program. It is very important however to highlight both the benefits and risks of using social media.

Some potential benefits are:

  • Staying connected to friends
  • Developing new social contacts with peers with similar interests
  • Sharing content of self-expression such as art work, music and political views
  • Developing and expressing your individual identity

Online social networking can involve new risks such as:

  • Bullying online “cyber bullying”
  • Sharing too much information
  • Vulnerability to predatory adults
  • Sharing photos or video that you later regret
  • Exposure to large amounts of commercial advertisements which may not be age appropriate
  • Risk of identity theft
  • And even reduced amounts of time for physical activity

Social media also provides a lot of benefits when it comes to education, such as:

  • Teachers being able to easily collaborate and communicate with students and one another.
  • Students having easy, free access to resources online to help them learn.
  • Grades improving and absenteeism being reduced.
  • 59% of student users report that they use social networking to discuss educational topics and 50% use the sites to talk about school assignments.

This is why it is important to show all sides of social media. For example, one of the main  benefits it has on politics is that voter participation is increasing. Facebook users say they are more likely to vote if they see that their online friends do so. During the elections of 2010, users who visited Facebook more than once a day were 2.5 times more likely to attend a political rally or meeting and 43% more likely to say they will vote .

Social media increases awareness, too:

  • 8% of Americans get their news online. (28.8% get it from newspapers and 18.8% from radio.)
  • Information spreads faster online than any other media. More than 50% learn about breaking news on social media.
  • Social networking provides academic research to everyone with online access, allowing people access to previously unavailable resources.
  • Social media sites inform and empower individuals to change themselves and their communities.

And very important are the amount of job opportunities social media offers as it is:

  • Great for professionals for marketing, connecting, and finding business opportunities.
  • Employers find employees and unemployed find work. 89% of job recruiters have hired via LinkedIn, 26% via Facebook, and 15% via Twitter.
  • Social media sites have created thousands of jobs and new avenues of income .


Bertrand and his team make sure we expose them to the effects of social media on their mental ability, behavior and their physical state of well-being. They are just passionate in restoring the peace and unity that comes from the knowledge of what social media can do to you as a being. They also aim to give a broad overview of topics that analyze the possible effects of social media on individuals and the society as a whole. They organize our awareness in such a way that it tends not to be biased, therefore participants still feel the need to assume a balance in their use of social media.

There are various social media networking platforms which have arisen from the development of new technology and it is better to accept the fact that social media will continue to reconcile millions of users every year. This therefore renders their community prone to impaired social relationship, well-being and time available to sleep especially for the youths. Social networks can harbor a flow of generally undesirable things such as anger and sadness, unhappiness, but good things also flow like happiness, love, altruism, and valuable information. This is why we believe social media affects everyone, however, its influence on adolescents and teenagers is of particular importance, not only because this particular group of children is developmentally vulnerable but also because they are among the heaviest users of social networking . According to a report by Common Sense Media, 75 percent of teenagers in America currently have profiles on social networking sites, of which 68 percent use Facebook as their main social networking tool . With this said, they are ready to dedicate their time and financial energy in accomplishing their primary objective.



Despite the selfless service and financial commitment of the team to accomplishing this, Bertrand doesn’t shy away from the fact that they are still a developing organization in need of sponsors and donations. He believes with financial support, other people too can help them in consolidating the global success they have aimed at.


AACAP. (2014). Retrieved from American Academy of Child and Adolescent Psychiatry:

Bertrand, J. N. (2012-2017). Retrieved from Pioneering The Social Media Awaren​ess Industry:

McGillivray, N. (2015, October 12). What Are the Effects of Social Media on Youth? Retrieved from Turbo Future:

Ramasubbu, S. (2016, May 26). Influence of Social Media on Teenagers. Retrieved from Huffington Post:

Social Media, Social Life: How Teens View Their Digital Lives. (2012). Common Sense Media Research Study .



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